Airshop: United Airlines

Produced and edited compelling case study at Next/Now for United Airlines Airshop Innovation Lab. Served as producer in the creation of a stunning visual narrative that documented the project’s key innovative concepts and impact on United Airlines and their brand. Core responsibility was to seamlessly guide the project’s narrative, from initial case study planning to its final presentation on the agency's website. Embraced a multifaceted role that involved overseeing photoshoot coordination, facilitating collaboration with the client, assisting as a photographer and videographer, and editing the content through to the final phase. 

After completion, executed marketing strategies to amplify and ensure visibility across diverse industries. Crafted compelling award submissions and copyright material that led to the agency receiving numerous awards. Worked with affiliations in prominent publication and media outlets to orchestrate press release campaigns, exposing Next/Now to wider audiences.

In essence, the role involved crafting compelling narratives and content to display the project's innovative ideas, highlighting its significant industry impact, and carrying out a comprehensive marketing strategy.