Summer’s Eve Social Campaign

On the Summer's Eve campaign, joined production to lead social media content creation. Collaborated closely with Assistant Directors from Radke Productions and PrettyBird, and coordinated with wardrobe stylists to align talent performances with the brand's creative direction. Managed all content production, including directing talent, shooting on an iPhone, and handling audio. Delivered TikToks and Instagram photo dumps that met the campaign’s goals and visually supported the brand's identity.