Diner’s Club 75th Anniversary: Times Square Takeover

For Diners Club’s 75th anniversary, our team took over Times Square with a dynamic :30 animated story that played across multiple digital billboards in perfect sequence. We seamlessly incorporated Diners Club’s branding and worked closely with the media team to ensure all technical specifications were met for a flawless display. Founded in 1950, Diners Club International was the world’s first independent credit card company, revolutionizing how people dine, travel, and experience the world. Today, it remains a prestigious global brand, offering members exclusive access to premium dining, travel perks, and unique experiences. This campaign honored its legacy by bringing its story to life on one of the world’s most iconic advertising stages. The result was a visually striking tribute to 75 years of innovation and excellence.