Home Instead: A Better What’s Next

Produced the stills for Home Instead: A Better What’s Next campaign, following their extensive rebrand led by FCB. I worked closely with New York based photographer Evaan Kheraj to capture over 100 images for use across social media, digital platforms, and digital out-of-home advertising. As the on-set producer, I coordinated wardrobe changes, managed talent logistics, and adjusted timing on set to seamlessly integrate with the ongoing film shoots. I also handled all retouching in collaboration with BLPT Studios. This was a major project, with a four day shoot in Vancouver. I have also contributed to the production of five accompanying film spots as well. The result was a cohesive and striking visual campaign that aligned perfectly with the brand's new direction.