Dogwalkers: OKAY Cannabis

Creative Director, Photographer

Client: Dogwalkers Cannabis, OKAY Cannabis

Delivered print and digital campaign for OKAY Cannabis and brand, Dog Walker, for new dispensary location launch. Images are displayed on website and social media accounts, also printed in multiple locations across the Chicago-land area. 

Created and directed campaign with brand manager, focusing on model implementation and product marketing. OKAY acts as an all-in-one cannabis brand - dispensary, lounge, and bakery - which was a key component when designing the look and theme of the campaign. While cannabis has become a U.S economy powerhouse and Gen-Z thrill, it was important to show how it can be enjoyed safely and recreationally while still targeting a younger, more in-touch demographic.