Chicago Cubs: Statue Row

Created a case study highlighting an immersive web experience and brand activation for the Chicago Cubs. Served as producer in the creation of a stunning visual and written narrative that documented the project’s key creative principals and brand relevance. The Cubs held a reveal of the Statue Row experience that showcased some of the most iconic players in franchise history, which influenced the case study’s final presentation and marketing strategy.

Executed marketing and PR strategies to amplify visibility of the project. Displayed the innovative concepts in a plethora of award wins and press release campaigns that delved into the sports industry, bringing more visibility for the agency. Worked closely with the video team and Cubs while being lead editor for video case study.